Every successful person and brand communicate in the same manner. They communicate from their source of motivation, they communicate not only what they do, but more importantly why they do what they do. They communicate directly with our biology, the limbic system of the brain, where trust, all behaviour and all decisions are made, which allows them to establish a relationship. This is opposed to rational or fact-giving communication which is effective only when the audience is already engaged.
This open manner of communication is the only way to attract and develop a dialogue with the people you wish to do business with. It is our job and proposal to define this source of motivation, the core idea of the company, and translate it into visual terms.
There are 3 steps in which we work to define and create these intangible assets: